Privacy Policy
1. Introduction
This Privacy Policy explains how ActivatorD collects, uses, stores, shares, and protects personal information when you visit our website, request a guide, contact us, place an order, or interact with our marketing.
We aim to process personal information in line with South Africa's Protection of Personal Information Act, 2013 (POPIA), where applicable.
2. Personal Information We Collect
Depending on how you interact with us, we may collect:
- Name and surname.
- Email address and phone number.
- Delivery address and billing details.
- Order information and customer support messages.
- Website usage data, browser information, device information, cookies, pixels, and analytics data.
- Marketing consent and unsubscribe preferences.
3. How We Collect Information
We collect information directly from you when you complete forms, place orders, email us, or request support. We may also collect information automatically through cookies, analytics tools, advertising pixels, and similar technologies.
4. Why We Use Personal Information
We use personal information to:
- Send requested guides or resources (lawful basis: consent).
- Process orders, payments, delivery, support, refunds, and returns (lawful basis: contractual necessity).
- Respond to enquiries (lawful basis: legitimate interest).
- Send product education, promotions, and pool-care content where allowed (lawful basis: consent).
- Improve our website, offers, advertising, and customer experience (lawful basis: legitimate interest).
- Comply with legal, accounting, tax, fraud-prevention, and recordkeeping obligations (lawful basis: legal obligation).
5. Marketing and Email
If you opt in to receive a guide, promotion, or email sequence, we may send related marketing emails. You can unsubscribe at any time by using the unsubscribe link in our emails or by contacting info@activator-d.store.
6. Cookies, Analytics, and Advertising Pixels
We may use cookies, analytics, Meta/Facebook pixels, Google tags, and similar technologies to understand website activity, improve performance, measure ads, and retarget visitors with relevant offers. Specific tools we use include Google Analytics (Google LLC, United States) and Meta Pixel (Meta Platforms, Inc., United States). You can usually disable cookies in your browser settings, though doing so may affect the functionality of this website.
7. Sharing Personal Information
We may share personal information with service providers who help us run the business. This includes: Shopify Inc. (our e-commerce platform, based in Canada — see shopify.com/legal/privacy for their privacy practices), email platforms, payment processors, courier companies, Google LLC (analytics and advertising), Meta Platforms Inc. (advertising and retargeting), customer support tools, and professional advisers.
We do not sell personal information as a standalone product.
8. Cross-Border Processing
Some service providers, including Shopify Inc. (Canada) and Google LLC (United States), store or process personal information outside South Africa. We use service providers who maintain contractual data protection standards consistent with POPIA requirements. By using our website, you acknowledge that your information may be processed in these jurisdictions.
9. Security
We take reasonable steps to protect personal information against loss, misuse, unauthorised access, disclosure, alteration, and destruction.
In the event of a security compromise involving your personal information, we will notify affected individuals and the Information Regulator as required by POPIA.
10. Retention
We keep personal information only for as long as reasonably needed for the purposes described in this policy. As a general guide:
- Order and payment records: 5 years (SARS tax and legal obligations).
- Customer support interactions: up to 3 years.
- Marketing contact records: until you unsubscribe, plus up to 12 months.
Longer retention may apply where required by law, dispute resolution, or fraud prevention.
11. Your Rights
Subject to applicable law, you may request access to your personal information, correction of inaccurate information, deletion where legally available, objection to certain processing, or withdrawal of consent for marketing.
To make a request, contact info@activator-d.store. We may need to verify your identity before acting on a request.
12. Children's Privacy
Our website and offers are intended for adults. We do not knowingly collect personal information from children without appropriate consent.
13. Information Regulator
If you believe your personal information has been handled unlawfully, you may have the right to complain to South Africa's Information Regulator. We encourage you to contact us first so we can try to resolve the issue.
Information Regulator (South Africa): inforeg@justice.gov.za | justice.gov.za/inforeg
14. Third-Party Websites
This website may contain links to third-party websites. This Privacy Policy applies only to ActivatorD's website and services. We are not responsible for the privacy practices of third-party websites and encourage you to review their privacy policies before providing personal information to them.
15. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version posted on this page applies from the date shown above.
16. Contact and Information Officer
Privacy questions, access requests, or complaints can be directed to our Information Officer at info@activator-d.store or by phone at +27 61 519 4860.